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They use a cookie cutter method, and then move on to another project. Unfortunately, this method isn't delivering real results for your company and can actually make your website worse in the long term. A reputable and affordable company will take time to understand your goals and business before creating an SEO strategy. This is a crucial factor in determining whether or not their services are affordable for your company. Many cheap SEO companies claim to be able to offer their services at a reasonable price, but they're providing the truth. These companies could employ generic strategies that don't yield real results for your business or, even more importantly than that, they may employ blackhat techniques, which can cost you lots in the end. Be wary of any SEO company who claims to have a connection with Google. They could be in violation of non-disclosure agreements. It's no secret that SEO is an investment that will last for the long term for your business. 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